![Sainsbury's boss says shoppers are turning to cheaper frozen foods | UK cost of living crisis | The Guardian Sainsbury's boss says shoppers are turning to cheaper frozen foods | UK cost of living crisis | The Guardian](https://i.guim.co.uk/img/media/2bdb39a5c2b28a66d4effb1c708edbc5cdd6a8f2/0_56_5307_3184/master/5307.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=a40d27b91587c55853493db665077539)
Sainsbury's boss says shoppers are turning to cheaper frozen foods | UK cost of living crisis | The Guardian
![Images of Sainsbury's Freezer Centres | SA/SUB/FRE/6 - Images of Sainsbury's Freezer Centres | Search | Catalogue | Sainsbury Archive Images of Sainsbury's Freezer Centres | SA/SUB/FRE/6 - Images of Sainsbury's Freezer Centres | Search | Catalogue | Sainsbury Archive](https://d1nvj7b44vmgv4.cloudfront.net/w500/sub/SA-SUB-FRE-6-3hr.jpg)
Images of Sainsbury's Freezer Centres | SA/SUB/FRE/6 - Images of Sainsbury's Freezer Centres | Search | Catalogue | Sainsbury Archive
![Sainsbury's helps customers fight rising cost of living with biggest ever September price blitz – Sainsbury's Sainsbury's helps customers fight rising cost of living with biggest ever September price blitz – Sainsbury's](https://www.about.sainsburys.co.uk/~/media/Images/S/Sainsburys/content-images/news/Biggest%20ever%20Sept%20image%20pixlr.jpg?h=1181&iar=0&w=1920)
Sainsbury's helps customers fight rising cost of living with biggest ever September price blitz – Sainsbury's
![Frozen assets: Freezing food could make a big dent in the £730 a year British households throw away – Sainsbury's Frozen assets: Freezing food could make a big dent in the £730 a year British households throw away – Sainsbury's](https://www.about.sainsburys.co.uk/~/media/Images/S/Sainsburys/content-images/news/BUCK_Sainsfreeze_11-EDIT.jpg?h=1181&iar=0&w=1920)
Frozen assets: Freezing food could make a big dent in the £730 a year British households throw away – Sainsbury's
![PSA: Full sized tubs of Ben and Jerries appear to be a valid snack on the Sainsburys meal deal?! : r/CasualUK PSA: Full sized tubs of Ben and Jerries appear to be a valid snack on the Sainsburys meal deal?! : r/CasualUK](https://external-preview.redd.it/a_hhlm5hryNCVBWXG_V_u2zdLP5l7JS5iSvKOpAf3l8.jpg?auto=webp&s=2f276c1dedff1b209ad36741425f2f94c03f7db5)
PSA: Full sized tubs of Ben and Jerries appear to be a valid snack on the Sainsburys meal deal?! : r/CasualUK
![Sainsbury's pop-up store giving away free food - with extended shelf life due to freezing - Mirror Online Sainsbury's pop-up store giving away free food - with extended shelf life due to freezing - Mirror Online](https://i2-prod.mirror.co.uk/lifestyle/dieting/recipes/article28095999.ece/ALTERNATES/s1200c/0_Sainsfreeze-pop-up-store-1.jpg)